It looks like Dodge is ready for more non-traditional representation from enthusiasts with a new program.Badass".
The search for brand ambassadors begins at Barrett-Jackson's Scottsdale auction, reports Telegraph.
“We continue to push the boundaries of performance and are looking for brand ambassadors who are also willing to shake up the status quo,” said Dodge CEO Matt McAlear.
“If Dodge isn’t pushing the boundaries, if Dodge isn’t making people feel comfortable, we wouldn’t be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts,” he added.
What exactly does a Badassador do?
According to Dodge, these individuals will have special access to the vehicles and their unique content.
They will participate in events where their skills will be exercised to the fullest extent.
And they will appear on Dodge's social media channels to interview company executives and other celebrities. /Telegraph/
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