Nicotine pouches are not snus – A tobacco-free product as an alternative for adult smokers

Tobacco harm reduction is a public health strategy that aims to minimize the negative health impact of smoking.

Traditional cigarettes pose serious health risks. The only way to avoid these risks is to never start smoking or to quit smoking completely.

However, not all smokers are willing to quit.

Tobacco harm reduction recognizes the important role of smokeless alternative products, which have a lower risk, for those smokers who would not otherwise quit smoking.

For this reason, those who would continue to smoke should be encouraged to switch completely to smoke-free products.

The most popular smoke-free products are nicotine pouches, electronic cigarettes with or without nicotine, and heated tobacco products.

These relatively new products still remain unknown to the general public and their harmfulness is often mistakenly equated with that of cigarettes.

However, a large number of independent studies have shown that smokeless products are significantly less harmful than cigarettes.

Sweden, which in 2024 became the first "smoke-free" country in the world, has always been a step ahead in the fight against the harm caused by tobacco, becoming a leading country in reducing risk through the use of alternative nicotine products.

One of the products with the lowest health risk is nicotine pouches.

They are used orally and placed under the upper lip, where the nicotine is absorbed by the gums. They should not be chewed or swallowed.

The public often confuses nicotine pouches with tobacco pouches, known as snus. While snus is banned for sale in European Union countries (except Sweden, where it is permitted), nicotine pouches, which contain no tobacco at all, are legal for sale.

Nicotine pouches manufactured by well-known international companies contain high-quality ingredients, including nicotine, water, herbal ingredients, flavorings, and sweeteners. They are available in different flavors and nicotine levels.

One of the most popular brands of nicotine pouches coming from Sweden is bike –  a modern alternative created exclusively for adult smokers and nicotine users.

For those looking to quit traditional tobacco, Velo offers a less harmful alternative to health.

This product has revolutionized the market by enabling nicotine intake without smoke and harmful substances. In addition, it is designed for a dynamic lifestyle, offering users a quick, practical and less harmful solution.

Velo It is part of a broader strategy to build a future where cigarette smoke will remain a thing of the past.

With a clear vision to transform the way consumers get nicotine, this product is a key part of the global revolution in reducing the harm caused by tobacco.

Velo's mission goes beyond selling products; it is a commitment to creating a world where choices are more responsible, less harmful* to health, and in line with the demands of a generation seeking change.

Velo is changing the way nicotine is consumed for a generation that values ​​health and smart choices.

Based on scientific evidence and assuming a complete transition from smoking cigarettes, these products are not without risk and are addictive.