Netflix prezanton reklama me inteligjencë artificiale gjatë serialeve - përdoruesit kërcënojnë të ndalin abonimet

Shikuesit e Netflix po kërcënojnë të anulojnë abonimet e tyre për shkak të lajmit të fundit se platforma e transmetimit së shpejti do të fillojë të shfaqë reklama të inteligjencës artificiale - gjatë serialeve dhe filmave.

Abonentët me nivelin më të ulët të abonimit do të jenë të parët që do të marrin këto reklama të reja të inteligjencës artificiale.

Reklamat e reja janë planifikuar të shfaqen nga viti 2026.

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Por pas viteve të rritjes së çmimeve për shkak të krizës së kostos së jetesës dhe futjes së reklamave së fundmi, kjo mund të jetë pika e fundit për shumë përdorues.

Amy Reinhard, presidente e divizionit të reklamave të Netflix, tha në një aktivitet: "Themeli i biznesit tonë të reklamave është vendosur dhe ne presim përparim edhe më të shpejtë në të ardhmen”.

Reklamat e reja pritet të shfaqen në vitin 2026 dhe Netflix ka konfirmuar se ato nuk do të shfaqen vetëm gjatë pauzave standarde, por edhe kur përdoruesi shtyp butonin e pauzës - duke përdorur inteligjencën artificiale që do ta lidhë tematikisht reklamën me përmbajtjen që po shikohet aktualisht.