Popular streaming platform Netflix has begun its long-promised ban on sharing account passwords in major markets, including the UK and US.
The streaming giant said it was letting customers know they have to pay $7.99 in the US if they want to share their account with someone outside their home, the Telegraph reports.
The decision aims to increase subscribers.
But in some countries where password blocking has already been tested, some have been reluctant to make such a payment.
In Spain, when users had to pay 6 euros for an additional account, the platform lost more than a million subscribers in the first three months of the year.
On Tuesday, Netflix was emailed about blocking account sharing for customers in 103 countries and territories, including Australia, Brazil, France, Germany, Mexico and Singapore.
The company previously warned investors that there would be cancellations as it expands its program, but said: "The long-term, paid split will provide a larger revenue base from which we can grow as we improve our service."
In Canada, where the changes were introduced in February, the paid membership base is now larger than it was before the changes and revenue growth picked up, it previously said.
Netflix previously estimated that more than 100 million households share passwords, despite this being against its official rules.
For example, if you have the standard package, then you have the option to add an additional member who can use the service outside of your household for an additional amount each month. /Telegraph/
