Rumors persist that the new logo from BMW shows a spinning airplane propeller.
"Many people believe that the logo BMW is one rotating propeller" , say Fred Jacobs nga BMW Group Classic. "But the truth is different." There have been discussions about the car maker's brand for decades. And all because of the logo, Telegrafi reports.
Introducing the new #BMW brand design for online and offline communication. While the logo on the vehicles remains in use, the new communication logo is an expression of our revised identity. pic.twitter.com/4hh5JJQNI8
—BMW (@BMW) March 7, 2020
So when BMW first entered the car market in July 1917, the company had no corporate logo. The company's first logo was created from the company's emblem Rapp Motorenwerke GmbH (1913-1917) from which BMW appeared. Black ring, with two colors in the middle, blue and white.
On October 5, 1917, the still new company made its first logo, which still forms the basis of the BMW logo. The colors inside show the state colors of the Free State of Bavaria: white-blue.
Where does the BMW car come from?
Many still believe that the logo BMW shows one propeller rotating. This is because of a BWM advertisement from as far back as 1929. At that time, a picture showed an airplane with a propeller rotary that was transformed into the BMW logo. The goal was to highlight the company's competence in aircraft construction.
The new logo after more than 20 years
BMW's logo was last revised in 1997. Well, with the upheaval in the automotive industry regarding the transition to electric cars, the Bavarian automaker has missed out on a significantly revised logo.
"After more than 20 years, model i MARK BMW it has a new look", he writes BMW in a press release.
Logo for modern electromobility
The revised brand was first introduced a few days ago. As part of the introduction of the electric BMW i4, the new emblem can be seen on the upcoming electric car.
"The new logo is reduced, two-dimensional and radiates openness and clarity", he writes BMW. The additional transparent variant is intended to invite customers to become part of the world of BMW more than ever. However, the new logo will not be used on BWM vehicles – for now – as the statement said. /Telegraph/
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