For some time now, society as a whole, and especially children, young people and adolescents, have been subjected to a “wild bombardment” and accompanied by a severe attack of deformations of social behavior and individual perceptions of sexuality and pornography. The damaging effects of the social health of society and the way of building individual relationships with sexuality, “sexual voyeurism” and the intensive spread of all forms of pornography have expanded to the limits of a social pathology. It is not the only one, but the social responsibility of this pornographic epidemic, manifested in all possible forms and in the entire system of social communication, is one of the factors that is influencing the existential deformation of the system of civic culture, sexual discipline, intimate relationships and connections. It is true that in the system of values, moral norms and phenomenology of sexual life in Albanian society, in these three and a half decades, fundamental conceptual changes have occurred, causing a reversal of human relations with sexual culture and intimate life, previously unimaginable on these dimensions.

There are many components that have a strong existential connection and influence on the way, forms and problems of eroticism, which have brought new forms of the structure of erotic relationships and the discipline of sexual life, which in the era of freedom and expanded human rights have become more dynamic, mobile, changeable - often chaotic and unclear and not so easy to define from a social point of view and sociological optics. All this situation is especially manifested in a visible phenomenon, such as the reality of the expansion of pornography, cinematic, television and virtual through social networks.

According to philosopher Jean Baudrillard, the pornification of society is a fact and social reality that appears in the expansion of the dimensions of pornography to its maximum “levels of obesity”. This is the visible material side of the empirical dimensions of pornography, which has its place when applied with a sense of measure and civic culture, as a cultural tool, perhaps essential in the connections and relationships of intimate pleasure, through its use limited in space and time, by dimensioning it to the limits of personal tastes and the needs of individual voyeurism. However, realities speak differently and human relations with pornography have become toxic, deformed and with moral, psychological, health and social consequences. The impact of pornography has become very broad.

It has gone beyond the framework of empirical evidence and the nominal definition of the term, has expanded into social spaces, has become a "lymph" that appears widely in everyday life, on screens and in social and intimate entertainment environments, so much so that sociologists of the postmodern era have rightly begun to synthesize this social situation as a manifestation of a new dimension, which they consider as a tendency for the "pornography of society" as a whole. This means that in today's social life, the connection and relationship between eroticism and pornography has radically changed, which "... is nothing more than a desecration of true human eroticism".

Sociologists consider this phenomenon as a “brilliant crisis of abnormal exposure” of biological elements of intimacy in public, without any moral protection or social filter. Our attitude towards this phenomenon is not conservative or medieval. Evolution in this aspect has also been, but more restrained and more peripheral in relation to the other needs of human social life. Past Albanian society had its own moral norms of how it operated or even exposed intimacy in defined social and private environments.

It is true that in many aspects the erotic world of the Albanian has been overloaded with doses of conservatism and asceticism, on top of the heavy and conservative “moral packaging” of intimacy, burdened beyond the limits of freedom and human rights for personal life and the world of intimacy. But now the narrow boundaries of the past have been overcome, when sexuality and intimacy constituted a “frightening” ideological and social secret, when images and discourses about this “mysterious world” were strictly forbidden.

Albanian society had greatly exaggerated the puritanical morality, which suppressed all components of the exposure of intimacy in erotic relationships. Today, the situation has not only changed, but from a social point of view, the effects of pornography have become more intense and aggravated, because, as it seems, pornography has become a “commodity” that is easily found, widely used, turning into an epidemic, which is made available to the public for use with surprising ease at all times and by all ages. The density and intensity of pornographic performances have increased so much that there is now talk of a pandemic social phenomenon, which appears as a consistent trend that is making the reality of the disturbing dimensions of the “pornography of society” acceptable.

Diagnosing this situation of the influence of pornography on today's social life, assessing the gravity of the phenomenon of the expansion of the culture of "pornographic imperialism", the French philosopher Alain Badiou says that "capitalism aggravates the pornification of society, exposing everything as a showcase commodity. By not recognizing the other function of sexuality, it desecrates eroticism in porn". (The agony of eros, p. 10)

The largest and healthiest part of Albanian society is concerned and has often made social, cultural, pedagogical and media reactions to the deformations that human culture has undergone. Because the bonds of human intimacy, in addition to other factors, including the sweet and bitter fruits of the "importation" of the effects of the "sexual revolution", have been violated by an exaggerated pornography, which is seriously damaging the magic of intimacy, which is an endemic and social "world" of humanity that has its own mysteries, which are not necessarily related to public exposure. Chaotic pornography outside any code of social cultural discipline, multiplied and now spread without limit, is being associated with the banal tendencies of the pornography of society. It is degrading the essence of intimacy, through banal displays of nudity and the mystery of the other, turning pornography into a means of appearance, a mercantilist attraction for the purposes of body trade or for exhibitionistic consumption.

Pornography, appearing as a social infection and an element of pornography, has turned intimate relationships, erotic relationships outside the boundaries of intimacy, turning them into commercial, public and exhibitionistic relationships. This is the reason why we are facing this unrestrained expansion of pornography, the increase in the number of its viewers, its “admirers” - this, accompanied by social consequences, such as the lowering of the age of sexual and pornographic relationships in all their forms and forms. Therefore, as a sociologist, I feel concerned about its effects and counter-effects. Because, as a society, we have no immunity to feel protected from the phenomenon, the social phenomenon of the pornography of society. Without making an ostrich's morality, the phenomenon is evident and in eruptive expansion. We encounter it everywhere in pornographic magazines and publications, which are trivialized but “justified”, under the disguised argumentation, badly “packaged” with the humane label of spreading the culture of sexuality, as part of human culture. The truth is different.

In our society, the display of pornography wherever it can be seen has become a strategy and modus vivendi aggressive, has gone beyond human control and beyond moral paradigms everywhere, on television channels, cinematography, social communication networks, internet "walls", magazines and specific publications, etc. There is no reason not to accept the truth.

When we talk about a state of "pornography of society", this means that pornography, along with the exposure of licentious "live" scenes of sexual relations in public spaces, is an epidemic that should concern us - the family, the school, the media, the institutions of public education and training, all to a considerable extent, guilty and responsible for this situation of pornography of society. Because, the effects are not only visual and psychological. Pornography is becoming a factor that directly or indirectly encourages physical violence, sexual achievement, accelerates depressive, instinctive and auto-aggressive actions, especially banal, eccentric and uncontrolled actions in adolescents.

One of the dangers of the pornography of social life is that pornography is not a passive, inert activity, without impact on social life. On the contrary, it has effects on the behavior, dignity of the human person, on the standard, accepted moral norms of our civilization, influencing the manifestations of social or viral violence. The banal, uncritical and inappropriate use of eroticism, media exhibitions and public scenes of sexual intimacy is a toxic lymph, which seriously violates the traditional and modern moral paradigms of moral life and sexual discipline. The expansion of the pathology of “pornography” is a degrading tool with insidious and destructive goals, which aims at “gentle annihilation”, with social silence, individual adoption, without social concern, of moral norms, which are guarantors of the health of Albanian society. /Gazeta “Panorama”/
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