OpenAI said it will begin showing ads on ChatGPT to some US users, stepping up efforts to generate revenue from the AI chatbot to fund the high costs of developing the technology.
OpenAI said the ads will be tested with users on the company's free tier and the lower-priced Go plan that it is now expanding globally.
They will appear in the coming weeks and will be separate from the responses generated by ChatGPT.
Users on the more expensive Plus, Pro, Business, and Enterprise tiers will not have ads.
OpenAI also said that ads will not influence ChatGPT's results and that user conversations will not be shared with marketers.
This move marks a major change for the company, which has until now relied on subscriptions.
It shows the pressure OpenAI faces to grow revenue as it spends heavily on data centers and prepares for a long-awaited initial public offering. /Telegraph/
