“Mapping powder”: Kendall Jenner's new technique for delicate facial contouring

In her video tutorial on Instagram, Mary Phillips explains the technique in detail, revealing how strategic placement of loose powder can enhance facial dimension.
"Here's a fun makeup tip—I just apply a little bit of light pink powder under my eyes," she says, showing how the subtle shade helps brighten and neutralize a dark look. "Then I use this translucent powder in the middle of my forehead and a little bit around my lips."
"These areas are prone to oiliness and need a little mattifying."
Finally, she lightly applies a powder that matches her skin tone to the rest of her face, ensuring perfect and natural harmony, reports the Telegraph.
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"I don't like a lot of powder, I use the minimum amount to set the foundation," she adds, emphasizing her approach to makeup. The result? A refreshing look without excessive shine.
How to incorporate "mapping powder" into your makeup routine?
"Using different colored powders is a great way to do a very subtle correction," explains celebrity makeup artist Zow Taylor.
Instead of relying on one shade to set your makeup, strategic placement of powder can help brighten and highlight different parts of your face, creating a flawlessly toned look.
Her recommendation? Invest in a pink-toned powder to neutralize dark circles. “Pink or peachy tones will make a big difference as they reduce blue or green tones under the eyes,” she explains. “If you want to completely hide dark circles, I recommend applying a concealer in a cream formula first and then setting it with a suitable powder.”
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If your goal is to brighten your complexion, consider a yellow-toned powder foundation.
“Yellow powder tones are popular because they add warmth,” says Taylor. These shades are best applied to areas that naturally attract light—under the eyes, along the cheekbones, and down the center of the face—for an instant brightening effect.
Another common mistake to avoid? Choosing the wrong shade, which can make your skin look ashy. “This only happens when you use the wrong shade for your skin,” notes Taylor. The key is to choose a foundation that complements your undertone, rather than covering it up—because the goal of foundation isn’t to “flatten” your face, but to subtly enhance its natural texture. /Telegraph/
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