It is no longer Amsterdam, after six years another city takes the title of the most attractive in Europe
After several years, Amsterdam has been removed from the top of the list of the most attractive European cities. Namely, the research of Deloitte showed that London is now the most attractive European city for hotel investment.
Lisbon is in second place, while Amsterdam – which has been in first place since 2017 – has now dropped to third place.
Almost three-quarters of respondents (73 per cent) said they were optimistic about the long-term future of the UK hotel market (up from 66 per cent last year).
"It's reassuring to see London climbing back up the rankings and perhaps not surprising to see new hotel openings given that the UK capital is also a hub for tourism," said Deloitte's head of hospitality, Andreas Scriven. .
"In order for London to remain attractive to hotel investors, the industry will need to address concerns about the potential for price incentives in light of inflationary pressures," he added.
Top-10 most attractive European cities for hotel investments in 2024:
London
Lisbon
Amsterdam
Parisi
Madrid
Barcelona
Roma
Dublin
Milan
Edinburgh
/Telegraph/
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