Integration of artistic projects in institutions and private properties

Shuk Oran

The integration of artistic projects in public institutions and valued private real estate constitutes an innovative approach that deeply affects the social, economic and cultural life of society. This model, which represents a step forward in the transformation of public and private spaces, creates a synergy between art, architecture and the community, opening new horizons for the development of Kosovo and Albania.

In a region that faces constant development challenges, the integration of artistic projects in public and private environments present a golden opportunity to enrich everyday life and bring a new sense of belonging and cultural identity. In Kosovo and Albania, where art often remains on the periphery of economic development priorities, this approach reinforces the importance of culture as a force that can change not only physical spaces, but also the way people interact with them.

The integration of art in public and private spaces opens new avenues for the integration of architecture, urban design and culture. In public environments, such as universities, museums and administrative buildings, the presence of art not only enriches the aesthetics of these spaces, but turns them into living centers of cultural awareness. Likewise, private real estate – especially in the luxury sectors such as hotels, villas and prestigious offices – benefit not only from an aesthetic point of view, but create a refined and value-added image through the presence of art.

An inspiring example comes from Germany until the 1970s, where each builder was obliged to invest five percent of the total project cost in public art. This model contributed to the improvement of the urban landscape, making art an integral part of everyday life. A similar approach could embrace Kosovo and Albania, fostering collaboration between artists and builders to create a new urban reality filled with culture and artistic values.

In a society where the clash of tradition with modernity is happening at a fast pace, culture plays an essential role in preserving identity and creating a common sense of belonging. Public and private spaces, where art is integrated, become centers of inspiration and reflection for local communities and beyond. In Kosovo and Albania, art can become the bridge that connects the past with the future, bringing cultural heritage to the heart of new urban spaces.

The integration of artistic projects in public and private environments brings many social benefits. Institutions and businesses that choose to integrate art into their spaces create a vibrant and innovative atmosphere, improving the productivity and well-being of employees and visitors. These projects also open doors for fruitful B2B partnerships, creating opportunities for collaborations between artists, architects and investors. Through these collaborations, projects can arise that not only enrich the urban environment, but also promote economic development and improve the corporate image of businesses.

The importance of a type of regulation for artistic projects_ Public institutions in Kosovo and Albania should engage more concretely in creating a regulation that would require the inclusion of art in every large and quality project, including the private sector with a tendency to increase values . The introduction of such a demand in discourses and new development policies would enable any important construction, especially luxury facilities such as hotels and villas, to carry with them an added cultural and artistic value. This will not only be an aesthetic benefit, but will create a new identity for our cities – one that respects and embraces cultural heritage, while moving towards the future with an innovative spirit.

Such regulation would create a new standard for new construction, including art and culture as a mandatory component. This would contribute to a sustainable urban renewal, which benefits not only from an aesthetic perspective, but also in long-term economic and social values.

Historical examples and today's reality: Another similar example from history is the "1% for Art" Project in the United States, which required that 1% of the construction cost of public buildings be dedicated to art. This project succeeded in improving the urban landscape and incorporating art into the daily life of citizens. Germany also, with the model of 5% investment in art by builders, showed how much positive impact this kind of cooperation can have on urban communities. These examples can be adapted in Kosovo and Albania to create a synergy between art and urban development.

The integration of artistic projects in institutions and private real estate in Kosovo and Albania represents a new development model, which has the potential to positively influence the cultural and economic life of these countries. Drawing on historical examples and looking at the current potential of the region, it is clear that this model can create a brighter future for art, culture and society. The introduction of a regulation for the inclusion of art in large projects is a decisive step towards an urbanization rich in aesthetic and identity values, which contributes to a sustainable development for the entire community.