Before the printing press was invented, books were unaffordable. Their production was made possible only by the subsidies of the Catholic Church, which thus maintained a monopoly on knowledge. The printing press not only made books affordable for the merchant class, but also made it possible for the bible to be published in languages other than Latin.
But the printing press did not only change the language of books, it also transformed the style and trend of debate. The scholastic debates of the Middle Ages, which were harsh but polite, were replaced by jargon-filled and decidedly more theatrical theological debates. The reaction of the Catholic institution to this new era was diverse, but it is worth mentioning the creation of the Index of Prohibited Books. Included within this index are many of the important works of Western culture, from Niccolò Machiavelli and René Descartes to Galileo Galilei and Immanuel Kant.
They say that when history is forgotten, it repeats itself. In the last 15 years a great change has slowly emerged: society, politics, economy, but above all the human mind is being reshaped under the transformative power of social media. Although social media has revolutionized the way we interact with each other, to manage its negative effects, we are returning to the "index" but this time of banned social media!
Let's close TikTok-un , even to allow Instagram- in? Let's close Instagramto allow Facebook- me? Let's close Facebook-un even allow only television channels, where verbal and physical violence, sexual exhibitionism, extreme vulgarity of speech, and comedians who rarely rise above street humor, have become commonplace? Or, should we close the televisions but allow Prime Minister Edi Rama's podcast where many of the creators of this irrational mass offer are interviewed?
Whether or not technology helps ordinary citizens depends not only on the nature of the technology, but on how that technology is used in society. Unless you've been living under a rock for the past fifteen years, you've realized that all social media systems reward, both financially and psychologically, only people's actions that attract the attention of other users.
The attention economy, or "coup d'état" of 21st century marketing, is constantly looking for the next viral video or image. People cry, laugh, fall in love, cheat, get married, get pregnant, break up, hate, curse, why not even kill themselves for a little more attention.
Although the commodification and normalization of violence, ignorance and vulgarity is the basic algorithm of promotion in social media, unfortunately this trend did not start and is not limited to social media.
For example, central time television shows violence every night. Psychopaths and serial killers are portrayed as protagonists. However, women are often the target of this sick violence.
The television formats that have invaded our screens are filled with models of functional slackers who seek to enrich themselves through attention, while encouraging shallowness and materialism. For all this rationally irritating supply, there is a huge emotionally acceptable demand. Human nature is fascinated by violations of normalcy as they are hypnotic to watch and follow.
And so, the media as a whole has been allowed to flourish as a market that can satisfy the weakest and darkest needs of human nature, as a market that rewards vulgarity, deceit and ignorance, providing the creators of this supply with a lot of money. famous, even in countries like Albania and an interview on the prime minister's podcast.
Technology has provided us all with the opportunity to express ourselves, to show who we are and what we value. Through it we have been able to expand the community to which they belong. If the printing press broke the church's monopoly on knowledge, social media broke print and broadcast's cozy oligopoly on information. Today, thanks to technology, we can access at any time interesting podcasts and blogs from which the whole society can learn a lot.
So, the problem is not the social media, but the massive misunderstanding, even the early misuse of the mutual relationship between the protection of society by the media and its empowerment by them.
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