Samsung takes the stage at the 100th IFA conference to unveil its latest innovations and celebrate the possibilities AI can create for everyoneSamsung Electronics took to the IFA stage today, celebrating 100 years of innovation at the conference, to continue its vision of “AI for All.” The presentation showcased Samsung’s bold commitment to democratizing AI, enabling more people to benefit from its uses.Further expanding the vision of AI for everyone, the conference included the chapters "AI Meets the World" and "AI Meets You", where speakers from across the company and its partners demonstrated the critical role that AI plays in improving the quality of life of users, equipping them with tools they can use to enrich their lives."Since our presentation at IFA last year, discussions about AI and its role in our lives have grown significantly," said Benjamin Braun, Head of Marketing, Samsung Europe. “At Samsung, we’re proud to make AI more accessible and understandable, showing how it can simplify life instead of complicate it. We believe AI should act like multiple pairs of helping hands, meeting the needs of you and the world beyond. Our products with built-in AI allow people more time to focus on the things that matter to them.”
Benjamin Braun, CMO of Samsung Europe, highlighting "AI for All", at IFA 2024
Samsung’s “AI for All” encompasses a wide range of its AI-enabled products, from mobile devices, to home appliances and home entertainment systems. By the end of 2024, Samsung expects to have 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands that its AI features must adapt to the way consumers want to live – as well as support the needs of the environment.At the heart of this is the expanding SmartThings ecosystem, which connects over 500 million devices, providing seamless remote control of all of Samsung's AI-enabled products, from turning the heating on or off, managing all your devices while you're at home. home or away and navigation on Samsung TVs.Never before has it been so easy for people around the world to use the power of AI to take control of the world around them. Samsung AI-enabled products give this power to their users, allowing them to curate their everyday experiences. Whether striving for a more sustainable life, expanding creativity or connecting with their loved ones.However, only 15% of people said they have a full understanding of how AI can be used in their daily lives, and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people and why AI is for everyone..Launching after the IFA event, the latest operating system update, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5, and Flip5.This One UI 6.1.1 launch will also include brand new apps that bring more opportunities for creativity and connectivity. Including, Sketch to Image, which allows users to visualize their ideas through image options created from a simple drawing, and Portrait Studio, which fosters creativity by helping users create a more personalized avatar for use online.
Deborah Honig, VP of One Samsung at Samsung UK, at IFA 2024
HE Meets YouThe Premiere 9 and The Premiere 7 projectors bring advanced laser technology to home entertainment, delivering incredible 4K resolution and immersive audio on screens up to 130 inches. They feature AI-powered technology, including Upscaling, which upscales content to 4K quality, and Vision Booster, which adjust brightness and contrast for optimal viewing in different lighting conditions. Designed to transform living spaces into premium home theaters, these projectors offer a superior viewing experience with the latest technology.Also on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of TV viewing. Samsung AI TVs 2024 will receive Tizen OS upgrades for seven years considering hardware specifications. This ensures that consumers can continue to enjoy the latest innovations and improved connectivity on all their Samsung devices.
Stephanie Chosen, Marketing Manager of Samsung Brands and Products, at IFA 2024
Samsung’s Neo QLED 8K AI displays deliver an enhanced viewing experience with the built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks – eight times more than before, and when combined with the power of AI, deliver a personalized, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest, clearest picture ever.Recent developments at The Frame and Art Store were also celebrated at IFA with the announcement of several new partnerships. Along with collaborations with Finnish design house Marimekko and Jean-Michel Basquiat, Samsung presented an exclusive collection of 12 masterpieces by Belgian surrealist René Magritte. These partnerships enable users to bring extraordinary art into their homes, adding a touch of magic to their everyday environment.Samsung is also offering greater control and accessibility for users. For example, Samsung developed and implemented an Auto Open Door feature on some models of washing machines and refrigerators so that users can open the doors with a light touch. A recent update allows people to open the door by simply saying, "Open the fridge door," even without wake-up commands like "Hi Bixby."AI Meets WorldSamsung believes that AI is a force for good and one that plays a critical role in allowing us all to take better care of the planet and each other.Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division's operations running on Renewable Energy sources..Within its products, Samsung continues to prioritize energy efficiency and is passionate about using AI to make this possible. Whether that's AI inside appliances like its refrigerators and washing machines, or using AI to unlock the potential of its SmartThings Eco system to save more energy.Samsung's AI Hybrid Refrigerators are built with energy savings in mind. By combining two power sources, a compressor and Peltier cooling technology, the refrigerator reacts intelligently when more energy is used than usual. For example, if the refrigerator door is left open for longer, Peltier technology works as an additional source of cooling to improve overall energy efficiency.
Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances Samsung, at IFA 2024
Bespoke AI devices can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of the wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.For more information on the products mentioned in this release, please visit the Samsung Global Newsroom here.Samsung's IFA exhibition will be open from September 6 to 10 at the City Cube, Berlin.
