The "Super Local" campaign has started at Super Viva - in support of local products

In recent years, citizens have become increasingly aware of the importance of consuming local products, and an important step in this direction has been taken by Super Viva with the launch of the "Super Local" campaign.

This campaign is an initiative that aims to support and promote local producers, strengthening consumers' connection with products and services offered domestically.

To learn more about this campaign, in an interview for Telegrafi, we spoke with the head of marketing at Super Viva, Denis Rudi.

Rudi explained that the main goal of the "Super Local" campaign is to support local producers and create a strong connection between consumers and these products.

He emphasized that through this project, Super Viva wants to raise awareness and promote the use of products that come from local producers.

"The activities will be divided into two parts: internal and external. In the internal part, we will label local products with the campaign logo. While in the external part, we will make visits to local producers by Super Viva staff, where we will promote their products, the production process, as well as their development over the years. The campaign starts today and will last until the end of March," said Rudi.

But why is it important to support local products, he said: "It is important because it affects the economy of our country, it affects the development of the economy, it also affects the development of local producers, which then opens new jobs, etc."

Rudi showed how consumers can be part of this campaign.

He also said that every three days, heroes of local products will be selected, and at the end of the campaign, 10 of them will be rewarded with special prizes.

"Consumers can get involved in this campaign by sharing photos of their purchases with local products and tagging us on Facebook and Instagram where we will choose local product heroes every three days. We will also reward 10 of them at the end of the campaign."

Rudi concluded with an inspiring message for consumers: "Each of us has the power to influence the development and growth of our country and join the campaign to promote our products together," he said. /Telegrafi/