Juventus' future could soon be intertwined with Saudi Arabia. Il Domani reports that John Elkann has created the conditions for the entry of a new investor into the club, potentially Saudi Prince Mohammed bin Salman.
According to Italian media, in recent months the Exor CEO has developed close ties with bin Salman, confirmed during an official visit to Saudi Arabia last May, where Elkann was together with Donald Trump and a select group of business leaders.
Currently, contacts between the parties focus mainly on J Medical, which is ready to support Saudi Arabia in training specialized staff and creating a medical infrastructure modeled after the center in Turin.
This project has strong symbolism and could pave the way for larger investments in the future, including a stake in Juventus, where the Tether fund is already a minority shareholder.
Although Elkann has repeatedly denied a complete departure from the club, he is carrying out a deep restructuring with the aim of making Juventus more modern, more efficient and more attractive to international investors.
The entry of bin Salman — a central figure in political, economic and social debates — is expected to spark discussions that go beyond the realm of sports.
Financially, however, the move would be powerful and could herald once-unimaginable scenarios, such as the sale of the 65% of shares currently held by Exor.Telegrafi/
