The largest business event to redefine e-commerce will be held in Sofia in April

Sofia is poised to become the E-commerce hub for the entire Balkan region. On April 29th and 30th, an impressive event will be held at the “Arena Sofia”.

It will bring together leading marketing and logistics companies, payment services, banks, FinTech sector leaders, and developers of SaaS and AI solutions.

Over the course of two days, more than 200 companies will present their services and seek opportunities for long-term partnerships, transforming Sofia into the hottest spot for joint growth in E-commerce.

Focused on bringing together leading businesses from across the Balkan region, the Balkan E-commerce Summit 2025 is gearing up for its largest and most impressive edition yet.

Over 4,000 visitors are expected to attend, making it one of the most important events of 2025, with guests coming from more than 20 countries, including the United States and India.

"Balkan eCommerce Summit is not just an event, it offers an unparalleled experience for all entrepreneurs and e-commerce professionals," he said. Nikola Ilchev, founder of Balkan eCommerce Summit and eCommerce Academy.

What can we expect during the two days of the Balkan Summit of the "E-Commerce Summit 2025"?

An impressive exhibition is planned for 29.04.2025, with over 200 companies presenting their products, services and technological solutions. This is the place where you will discover the latest E-commerce trends and your potential future partners.

This event has prepared four separate stages where leading experts and professionals from Bulgaria and abroad will give inspiring presentations. They will focus on current trends, practical guidelines and proven business models applicable in the field of E-commerce.

In specially designated spaces, each participant will have the opportunity to discuss ideas and projects with potential partners and clients. Thanks to a special mobile application, active during both days of the event, creating new business contacts will be easier and more effective than ever before.

At the end of the first day, visitors can immerse themselves in the atmosphere of a unique Balkan party with live music. This will be a great moment to strengthen the connections made during the day, to informally communicate with new potential partners and to celebrate the success of E-commerce in the Balkans.

On the second day of the Balkan E-Commerce Summit 2025, the focus will be on the exclusive participation of world-class lecturers in E-Commerce.

Jeff Hoffmann – globally recognized entrepreneur, co-founder of Booking.com and chairman of the board of the Global Entrepreneurship Network.

Pascal Brochier – former CEO of Electronic Arts and manager of several major e-commerce companies, including Gillette and Vivendi Universal Games; currently a business consultant.

Ahmed Hassan – led digitalization projects at Colgate and Palmolive, currently a partner at CEO Coaching International and MS Consulting, where he advises entrepreneurs and business leaders on achieving successful results.

David Henzel – entrepreneur, founder of numerous successful companies, including UpCoach and Managing Happiness, which support business owners in their professional and personal growth.

Martin Greif – business consultant and founder of SiteTuners.com, a company specializing in optimizing websites and unlocking the full potential of businesses in online environments.

To meet these extraordinary personalities is truly a rare opportunity. Hearing them live promises to make the event an invaluable source of knowledge and inspiration.

A special role is also played by professionals who serve as ambassadors of the Balkan E-Commerce Summit 2025. They are experts in e-commerce, SaaS, CRO, logistics services and marketing from all corners of the Balkans, who see the value of connecting with other local businesses and support our vision for #ConnectingBalkans.

Here's what one of them shared, Marcel Maisan, President of Croatian E-Commerce Association: “I consider the Balkan E-Commerce Summit to be one of the best European events for e-commerce professionals, as it brings together leading thinkers and professionals from across the region, facilitating discussions that can lead to practical solutions and strategies for overcoming common challenges.”

Two days, over 4,000 invited by more than 20 seats, a large-scale exhibition and endless opportunities for new partnerships – this awaits you at Balkan eCommerce Summit 2025.

Early bird ticket sales are now open!

Until now January 30, 2025, you can buy a standard ticket at a preferential price of € 49 and the full "Full Experience" package, valid for both days, for € 109After this date, their value will increase accordingly. € 79 and € 149.

Don't miss the opportunity to secure your participation. now!