A not-so-real photo of a "ghost" walking around Pristina quickly spread on social networks, ended up in several online media outlets, and became a topic of public debate.
The image, created with artificial intelligence, Photoshop or montage, was not real, but its impact was.
Without any verification, without a source, and without official confirmation, a false image created confusion, concern, and even panic, especially among children and parents.
This showed how easily public opinion can be manipulated and how quickly basic information filters in journalism fail.
Such cases bring to mind the danger of content created by artificial intelligence and the urgent need for media education.
In a time when images and videos are becoming increasingly persuasive, verification before distribution is no longer a choice, it's a responsibility.
This was a “ghost.” Tomorrow it could be something much more serious.
Therefore, before you believe or share a news item: verify the source, author, and media.
Simply verify. The Kosovo Press Council has also reacted to the case in question.
The reporting in some media about a "ghost" "walking" through the streets of Kosovo is incorrect, as it is content generated through Artificial Intelligence (AI).
Kosovo Press Council (KPMC) has received concerns from citizens regarding this content.
"The media should be careful to verify similar content and not distribute it, because it can cause panic," the KMC's response dated January 12th said.
The KMShK calls for reports to be careful, correct and based on the Code of Ethics. /Telegrafi/.
