The Balkan E-Commerce Summit will be held on April 29 and 30 in Sofia, Bulgaria.

On April 29-30, Balkan E-commerce Summit 2025, one of the leading e-commerce and digital marketing events in the Balkans, brings together industry experts, entrepreneurs and leaders for two days of high-impact discussions, cutting-edge insights and unparalleled networking opportunities.

With over 160 companies spanning from E-commerce to marketing and payment solutions, SaaS, logistics and more, the summit is set to be a hub for forming strategic partnerships and discovering the latest trends shaping the digital commerce landscape.

The agenda for the first day is already packed with dynamic sessions led by expert speakers who will share transformational strategies, real-world case studies, and perspectives on the future of e-commerce.

What exactly are these trending E-commerce and digital marketing topics that we will hear about in Sofia?

🔥 AI and Digital Transformation: The Next Big Leap

Experts will explore how artificial intelligence is reshaping E-commerce and digital marketing.

Gennady Vorobyov, co-founder of Netpeak Bulgaria will discuss the journey “From digital transformation to AI”.

Marina Markova, will cover “The Ethical Approach to AI and Intellectual Property / Shutterstock”.

Max Sinclair, the founder of Ecomtent will speak on “Generative Engine Optimization” and its impact on search performance.

🚀 E-commerce Growth and Strategy: Scaling Across Borders

For those looking to expand their businesses online, Lidiya Stoycheva, BioPharma CEO will unveil “Beauty Branding, Reinvented: A Game Changer for Entrepreneurs.”

David Cikanek will share key insights on “Selling on Amazon”.

Maciej Ciarkowski will highlight why “CEE markets are the core of European e-commerce”.

Marina Kostkova, business development manager at VIVnetworks.com will present “How to increase conversions and acquire new customers in your e-store”.

Nikolay Kochmalarski and Tanya Stoyanova, representatives from DS Smith, will present together on the topic “Are you ready to stand out as an INNOVATOR?” They will explore the importance of packaging innovation, sustainable solutions and how these advancements contribute to business growth and customer experience.

Will Laurenson, founder of Customers Who Click, will present the topic “Clicks to Conversions: The Science of Ecom Growth”

🎯 Marketing & Promotion: Up your branding game

With increasing competition, marketing has never been more crucial.

Paul Panawa, solutions manager at META will analyze “Measuring the true impact of digital strategy: The Power of Meta & Search”.

Georgi Gavazov and Atanas Atanasov, from “The Other Half” will show how to “Unleash the true potential of your brand and improve customer profitability, retention and sales efficiency.”

Silvi Nuñez, CEO of Optimizational, will present the topic “6 Steps to Make Your E-Commerce Multilingual and Expand Your Reach”, where she will reveal key strategies for language localization and global expansion of E-C0mmerce.

💳 Payments and Logistics: The Backbone of E-commerce

Global payments and logistics are evolving rapidly.

Vichren Bisset and Michal Jedlicka from EuShipments will highlight how “Breaking Borders: Fulfillment and Cash on Delivery as Game Changers for European E-Commerce”.

Adin Mulaahmetovic, managing director of PowerCommerce will address the challenges in “Navigating Payment Gateways and Shopify in the Balkans: Overcoming Major Market Challenges”.

Marijus Planciunas, CEO of Paysera, will present the topic “The Two Speeds of Open Banking in Europe: Why Did the Baltics Embrace It?”, where he will analyze the differences in the adoption of open banking in European regions.

(I.e.️ Regulations and legal aspects: Staying ahead of compliance

E-commerce businesses must effectively navigate legal challenges. Zornitsa Dimitrova, Managing Partner at Zipit Legal will lead a session on “Trade in the EU? Watch your IP – Stay Competitive!” providing essential insights on protecting digital assets.

📱 Technology and mobile innovation: the future of shopping

Mobile commerce is in the spotlight and Dimitar Dimitrov, partner in Stenik will present “the Douglas.bg application – mobile excellence in 2024 and beyond”.

Stefan Chiriacescu, CEO of E-commerce Today, will present the topic “The Ultimate Workshop on Email Flows: Build, Launch, and Win Big.”, where he will provide a practical guide to creating and optimizing successful email marketing campaigns.

🚀 Get ready for an intense first day filled with strategies, partnerships, and practical solutions! On the second day, you'll see world-renowned figures live, who will personally help you improve your online business strategies.

Networking is at the heart of Balkan E-commerce Summit 2025, where attendees can engage with leading industry minds, discuss ideas and forge new business connections. In specially designated areas, attendees will have the opportunity to meet potential partners and clients, while a dedicated mobile app – active throughout both days of the event – ​​will allow them to easily organize and schedule meetings, making networking more efficient and productive than ever before.

🔗 Learn more about the event and secure your place at balkanecommerce.com.