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Audi abandons plans for full electrification

Audi abandons plans for full electrification

Plans for the automotive industry to transition completely to electric power by the early 2030s are looking increasingly like a utopia.

At least that's what the latest information from the camp of the largest manufacturers suggests. The latest in this row is Audi, which is seriously reconsidering its previous announcement that it will offer exclusively electric cars from 2032. Sales data for 2024 shows that demand for Audi's electric vehicles has fallen by 19.5 percent, reaching 158,343 units.

During the annual media conference for 2025, Audi CEO Gernot Dollner stated that “as part of our product orientation initiative, we will not only introduce new electric models, but also a new generation of vehicles with internal combustion engines and plug-in hybrids. We will adapt the production of cars with internal combustion engines to development trends in global markets.”


To remind you, Audi had previously announced that the new Q7 model would be the last novelty to be offered with an internal combustion engine, to coincide with the discontinuation of development of such engines planned for 2026. The plan was for these models to remain on the market until 2032.

Now, Audi, following similar decisions by BMW, Mercedes and Volvo, is delaying this decision. This was expected, considering that Porsche will also keep its gasoline-powered cars on offer.

Also, PHEV (plug-in hybrid) models, which Dollner said are a central part of the company's portfolio on the path to a fully electric offering, are gaining more prominence in their range.

At the same conference, Dollner also presented the upcoming model launches for 2025, “we are currently working on refreshing our entire model range, and by the end of the year we will have the newest portfolio in our market segments.”

He confirmed that the new generation of the Q3 model will be released this summer and announced that the plug-in hybrid version of the A5 model will debut on March 25, as one of 10 new PHEV models to be introduced this year. /Telegraph/