Apple is the world's most valuable brand, leaving behind well-known technology names

According to Kantar's BrandZ report for 2025, Apple is the most valuable brand in the world with a valuation of $1.29 trillion.

This not only makes Apple the most valuable brand in the world, but also represents a 28% year-over-year increase in the company's name value.

Google was second with a value of $944.1 billion, up 25% year-on-year, followed by Microsoft ($884.8 billion, up 24% year-on-year).

Amazon ($866.1 billion) and Nvidia ($509.4 billion) joined Apple in the top five.

Thanks to the growing popularity of AI, Nvidia saw its brand value increase by 152% year-on-year, they write. foreign media, the Telegraph reports.

Speaking of AI, ChatGPT debuted at number 60 with a brand valuation of $43.5 billion.

Instagram and TikTok had strong growth this year with annual growth of 101% and 25% respectively.

Both were good examples of the continued growth and strong influence of social media companies.

Other strong performances from technology companies included Qualcomm's Snapdragon chip brand, which ranked 38th ($65.6 billion).

While Samsung – Apple's main rival – was 78th with a value of $29.3 billion. /Telegraph/