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Another Albanian with global success, Luisa Boshnjaku signs deal with music label Broke Records

Another Albanian with global success, Luisa Boshnjaku signs deal with music label Broke Records

Luisa Boshnjaku, known by her stage name "LUI$A", has just signed a global deal with Broke Records, which is currently one of the fastest-growing independent music labels in the world.

LUI$A, known for her unique style, is an alternative-pop artist who grew up in Pristina, and is also the daughter of renowned producer Florent Boshnjaku.

Through the artist management company "Three60 Music", LUI$A has managed to sign a contract for the release of two EPs, each with five songs, marking an important step in her career.


Her music is a mix between electronic experimentalism and commercial pop, with inspiration from icons as diverse as FKA Twigs, Madonna, and A$AP Rocky, as well as the vibrant nightlife culture that has shaped her creative journey.

Her musical journey began on SoundCloud at the age of 12, where she first shared her trip-hop beats as a young producer. Over time, she transitioned into songwriting, starting to share her original songs with the world. She first performed during the pandemic at the VFILES PTA Remote Sessions in 2020, eventually moving from virtual stages to live shows at iconic venues like Madame Siam and The Peppermint Club in Los Angeles.

In 2022, LUI$A graduated from LAAMP (Los Angeles Academy of Artists and Music Production), founded by Grammy Award-winning producer duo Stargate, known for their hits with Beyoncé, Rihanna, and Charli XCX. During her time at LAAMP, she received the “Artist of the Year” award and had the opportunity to be mentored by industry professionals such as Benny Blanco, Jozzy, and Jimmy Napes, experiences that helped her hone her skills and deepen her understanding of music production and songwriting.

LUI$A’s art is deeply inspired by the Kosovo music and art scene, where she has collaborated with many local designers, visual artists and musicians. With a deep knowledge of Kosovo’s creative culture, she is greatly inspired by the resurgence of rave culture and electronic music. This contact with Eastern European nightlife and its unique energy has become an important pillar of her artistic narrative, clearly reflected in the themes her music addresses.

Since 2023, LUI$A has been attending one of the most prestigious music schools in the world, “Roc Nation School of Music, Sports & Entertainment”, founded by the famous artist and businessman Jay-Z. She has managed to secure a full scholarship, becoming part of an inspiring environment full of opportunities for talented young artists. This school is not only known for its high academic and artistic standards, but also for its commitment to training artists as future leaders in the music and entertainment industry.

Furthermore, LUI$A has several very interesting projects, which are expected to be launched this year and have a significant impact on her artistic career. The projects include new collaborations and original creations always reflecting her unique style.

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